• History

    20 year old Aksel Wolffgang Jensen finished his Master of Corporation of Confectionery in Copenhagen and recieved his Letters of apprenticeship.

    Photo: English version of Letters of apprenticeship

    Danish certificate

    Photo: Production site in Rødovre, Copenhagen

    In 1964 it was concluded that the production space in Rødovre was too small. After some intensively search throughout Zealand the choice finally fell on a little town named Viby Sjælland in the middle of Zealand. A production hall of 1700 square meters was built. In 1966 the production site was extended with an additional hall. Gradually the production was moved from Rødovre and in 1974, the production finally stopped in Rødovre.

    Photo: Viby Sj. 1966

    In 1992 Axel Wolffgang Jensen died peacefully at age 82. He worked and kept his interest for the company to his final day.

    In 1992 started an export to East Europe and especially Russia. The russians turned out to be very interested in our swiss rolls and in the following years it became Coronet's single most important market. It culminated in 1997 where more than 300,000 rolls were produced per day which accounted for around of 5% of Denmark's total export to Russia! The 18th August 1998 everything stopped from one day to the next. Boris Jeltsin devaluated the Rubel with around 30% and the Russian economy went down into a servere crisis. In 2002 the economy were reestablished and the worst crisis was over. But in the mean time local production facilities has been etablished, higher duty levels arrived and perhaps also a slight change of demand patterns. The result has been that the export of this product never ever since has achieved former levels.

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